The Indian Hotels Company Limited (IHCL), which operates a number of brands including Taj, has launched a new brand called SeleQtions, a collection of well-known properties in India. The brand was launched with 12 locations across the country with the vision of having each one a landmark hotel with its own legacy in a “celebration of individuality.” Puneet Chhatwal, CEO, said that SeleQtions will allow IHCL to cater to a broader audience of travelers who prefer staying in hotels with a distinctive character. He said the brand has immense potential to grow. The 12 hotels in the first phase include properties present in seven key lodging markets of India: President, Mumbai; Ambassador, New Delhi; The Connaught, New Delhi; Blue Diamond, Pune; Cidade de Goa; Tajview, Agra and Devi Ratn, Jaipur. The other hotels are Pratap Mahal Ajmer; Savoy, Ooty; Gateway Coonoor; Gateway Chikmagalur and Gateway Varkala.