From Big Data to Actionable Intelligence to even Phat Data, travel buyers are inundated with information. All this data can overwhelm, causing ‘analysis paralysis'. Alternatively, it can be the foundation for a managed travel program that not only survives but thrives.
It takes both buyers and suppliers working together to deliver impactful data for the managed travel program. Hear from your industry peers on how they developed their data strategies and partner with suppliers to enhance their travel programs.
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