Solution promises ‘real conversation’
CWT announced the launch of TIM — short for Trends, Insights and Metrics — a new AI Analyst that, according to the TMC, takes CWT’s Analytics reporting solution to the next level by enabling conversational, follow-up interactions with travel data.
This launch builds on CWT’s announcement in November 2024, when the company integrated AI-powered search and visualization capabilities into its Analytics platform. That enhancement, according to an announcement, made it significantly easier and faster for users to access and analyze data using simple, natural language queries. With TIM, CWT is now advancing that functionality further — from single-question interactions to dynamic, dialogue-based analysis that mirrors a real conversation.
Erica Antony, chief product officer, said, “This conversational AI Analyst makes it easier for users to explore complex insights in a more fluid, intuitive way, helping them uncover the ‘why’ behind the numbers — and ultimately, better understand the return on investment of their travel spend.” She continued, “It’s about equipping organizations with smarter, faster decision-making tools, without needing specialized analytics expertise or fluency in corporate travel terminology.”
With TIM, users can:
- Engage in multi-turn, conversational queries to explore trends and outliers
- Ask follow-up questions to refine insights or shift perspectives
- Empower cross-functional teams with intuitive access to travel data
TIM is available as part of CWT’s Analytics reporting solution to all customers globally at no additional cost.
