FCM Meetings & Events (FCM M&E) announced the launch of its Strategic Meetings Management (SMM) solution, designed, according to an announcement, “to empower businesses with unparalleled meetings management capabilities.” SMM is set to go live in the US at the end of October.

SMM, said the announcement, is a structured approach to meetings management that enables organizations to gain visibility, control and compliance. By fostering these elements, said the announcement, SMM transitions meetings from being unmanaged cost centers to strategic sources of advantage.

SMM features include:

• Meetings essentials: The offering introduces visibility and compliance measures, centralizing meeting activity to tame chaos. It includes features such as designated account management, strategic onboarding sessions, venue finding tools, and standardized reporting dashboards.

• Meetings enablement: As clients progress, the program matures to coordinate delivery, fostering consistency, cost-effectiveness and alignment across functions. Organizations can benefit from centralized operations, formalized supplier strategies and enhanced stakeholder engagement. 

• Meetings Intelligence: This enables meetings to be turned into strategic assets that inform business decisions through optimization and benchmarking. Customers will benefit from leveraging intelligence to enhance performance and decision-making, allowing meetings to be turned into a strategic advantage.

Gabriella Antoniotti, business leader, Americas, said, “Our solution stands out in the marketplace due to its ability to offer agile, structured meetings management capabilities that challenge legacy models.” By filling the industry gap with its clearly defined strategy and agile structure, she said, “we’re best placed to seize significant multi-market opportunities, demonstrating ourselves as the preferred choice for businesses seeking a real, alternative edge in meetings management.”

Simone Seiler, global general manager, said, “Equipped with the essentials needed for effective meetings management, the solution has visibility, compliance, operational grip, cost control, stakeholder engagement and strategic insights.”