Kirsten Amrine, vice president of revenue management and network planning for Alaska, said that both cities are major business hubs, adding that Atlanta has been Alaska’s largest unserved transcontinental market from San Diego.

Flights will depart San Diego in midmorning and arrive in Atlanta in the late afternoon, with service returning to San Diego in the early evening. The times, according to Alaska, allow for connecting flights within the carrier’s intra-California network.