Travel companies are very bullish on agentic commerce, yet don’t seem concerned about the risks in the near-term, according to a report called Fraud-Cyber Convergence in the Travel Industry from Accertify, a fraud protection and risk management provider.
Among the findings:
- 92% of respondents see significant or moderate opportunity from agentic commerce, yet just 16% are very concerned about the fraud risks associated with AI agents.
- That optimism comes despite relatively low confidence in managing new fraud threats: Only 38% of respondents are very confident in their ability to manage emerging fraud threats.
- The report identifies bot and credential stuffing (a form of cyberattack) as travel’s most frequently discussed threats, and specifically says investment is moving toward account creation and login in response. Almost three-fifths (58%) of respondents identified bot/credential stuffing as a top threat, and in terms of investment in protections, 72% said they are expanding controls at login and 64% are expanding controls at account changes.
- Travel companies still largely view fraud and security as defensive functions. Two-thirds (66%) describe their fraud and security teams as either a cost center or focused primarily on risk mitigation. Only 12% view them as revenue enablers.
The report was based on a survey where half of respondents were in travel services (spanning OTA’s, booking platforms and travel insurance), with the remainder in experience and recreation, accommodations and transportation.












