Serko, a travel and expense management company, has named Johnny Thorsen as vice president of strategic business development. In his new role, according to an announcement, Thorsen will help lead Serko’s strategic growth initiatives and enhance the company’s positioning as a market leader in business travel.

His responsibilities include developing Serko’s network of TMC partners through the commercialization of Serko’s growing platform ecosystem. Additionally, Thorsen will focus on enhancing Serko’s product offerings through innovation, building customer acquisition strategies and fostering partnerships to ensure long-term growth and leadership in the North American market.

Darrin Grafton, CEO, said that having known Thorsen for years, “I’ve always admired his ability to anticipate trends in the travel industry.” Thorsen is not just an influential visionary, said Grafton; “he’s someone who truly understands how to bring transformative ideas to life.”

Thorsen brings over 30 years of experience in corporate travel, including senior leadership roles at Concur, American Express and most recently at Spotnana, where he served as vice president of business development for content distribution.

“With Serko’s ambitious growth plans and commitment to delivering cutting-edge solutions,” said Thorsen, “I see significant opportunities to strengthen the brand, forge impactful partnerships and solidify its leadership in North America and beyond.”