IHG Hotels & Resorts has launched an IHG app in ChatGPT, and will soon add AI-powered conversational search within IHG.com and the IHG One Rewards loyalty program app.

Designed to complement IHG’s digital platforms, according to an announcement, the app in ChatGPT lets users search, compare and explore IHG’s more than 7,000 hotels in over 100 countries. ChatGPT, said the announcement, will recommend IHG hotels based on travelers’ preferences, surfacing real-time availability, pricing, interactive maps and amenities, helping guests move naturally from discovery to comparison. Once a hotel is selected, users are guided to IHG’s direct booking channels to complete their reservation.

IHG will also soon add conversational search to IHG.com and the IHG One Rewards app, according to the announcement, giving travelers the freedom to discover hotels using their own words and more easily book their stay. Customers, said the announcement, can expect a seamless, AI-enabled experience that understands the intent and context behind their search, without the limitation of fixed search fields or keywords.

Jolie Fleming, chief product & technology officer, IHG, said: “Guest expectations are evolving quickly, and we’re evolving with them. With more than 1 million guests staying with us every night around the world, we’re using AI to make the travel experience more seamless from planning and booking through to their stay. Pairing AI with the warmth of human hospitality ultimately helps us deliver a more exceptional live experience — one that feels personal, responsive and connected to each guest in the moment.”