Luxury mobility provider says star is ‘a natural fit’ for the brand

Go Rentals, a car rental provider that targets private aviation and luxury hospitality, announced a partnership with Jason Kidd, NBA Hall of Fame player and current head coach of the Dallas Mavericks.

Kaye Gitibin, CEO of Go Rentals, said that Kidd’s “legacy as one of the greatest point guards in NBA history, combined with his strong leadership and dedication to excellence, makes him a natural fit for our brand.”

As a brand ambassador, said the announcement, Kidd will help showcase Go Rentals’ service to the professional sports and entertainment industries, highlighting its “commitment to premium experiences and unparalleled hospitality delivered to clients across the nation.”

Kidd said, “Go Rentals’ dedication to hospitality and nailing the details shows an understanding of what it means to provide a first-class experience, and I’m proud to partner with a company that shares my standards for excellence.”