Cvent, a meetings and hospitality technology provider, announced the completion of its acquisition of ON24, a webinar and digital engagement platform for B2B enterprise marketing. 

The acquisition, said the announcement, advances Cvent’s vision to digitize the Total Event Program (TEP) and deliver one connected platform for organizations to manage every format, whether internal or external; in-person, hybrid or virtual; or webinars. By adding ON24’s intelligent digital engagement capabilities, said the announcement, Cvent enables a true event-led growth strategy, where every touchpoint generates connected first-party data that organizations can activate to drive pipeline and revenue year-round.

Cvent plans to continue to invest in and grow the ON24 platform with a steadfast focus on AI and its enterprise-grade reliability and compliance standards, according to the announcement. Organizations that rely on ON24 for webinars and digital engagement, said the announcement, can expect the same experience they trust today — now strengthened by Cvent’s direct investment, AI innovation and a broader vision for how events and webinars work together to power growth.

Reggie Aggarwal, CEO of Cvent, said: “In-person, hybrid, webinars and digital experiences all have to work together to drive real business results. Bringing ON24 into the Cvent portfolio is the next step in delivering on that vision and enabling organizations to accelerate growth through events.”

Sharat Sharan, CEO of ON24, said, “ON24 has built a powerful, AI-driven intelligent engagement platform and B2B brand that businesses trust to drive growth and deliver meaningful customer experiences on a global scale.”  Together, he said, “Cvent and ON24 will drive the industry forward, bringing digital and in-person engagement into a unified, intelligent experience that helps organizations connect with their audiences across every stage of their journey.”