Appointment is part of plan to expand TMC’s presence in international markets

CTM has named Rebecca Welsch as global head of growth marketing in what the company called a strategic move to accelerate the TMC’s five-year growth plan by deepening customer engagement and expanding CTM’s presence across key global markets.

According to an announcement, Welsch is a seasoned B2B marketing leader with over 16 years of global experience spanning SaaS, enterprise technology and corporate travel. She brings, said the announcement, a deep expertise in positioning, product marketing, sales enablement and performance-led execution, consistently aligning marketing with business growth. Most recently, she led global product marketing at Phocas Software, where, according to the announcement, she increased product attachment, improved sales alignment and defined the company’s positioning through customer insight and cross-functional collaboration.

Welsch said: “In a fast-evolving market, CTM has a powerful story to tell. My goal is to shine a light on what makes CTM truly unique and help businesses make more confident, informed decisions when it comes to their corporate travel partner. Marketing will play a critical role in aligning closely with the business to drive growth, deepening our connection with customers, and positioning CTM as a thought leader in corporate travel.”

Darren Toohey, CTM’s chief sales and customer officer, said Welsch’s appointment “marks a key step in ensuring our strategic growth plans are driven by meaningful customer connection.” As CTM continues to expand its global customer footprint, he said, “it’s essential that our marketing reflects what matters most to our customers, whether that’s local relevance, insightful thought leadership or a more intuitive brand experience.”