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CTM Announces Suite of Enhancements to Online Booking Tool

Changes include AI-powered itinerary builder, rich media content and hotel reviews.

Written by:

Harvey Chipkin

Published on:

Corporate Travel Management (CTM) announced a suite of enhancements to its online booking tool, Lightning. They include a door-to-door, AI-powered itinerary builder, rich media content and company-specific hotel reviews to support better travel program adoption and improve the business travel experience.

Details include:

  • AI Trip Builder: The door-to-door trip builder leverages AI to create an entire policy- compliant trip, including flights, hotels, trains, car rental, airport parking and lounge passes using just the traveler’s preferred destination.
  • More informed flight selection with integrated RouteHappy APIs: CTM’s partnership with RouteHappy now integrates rich media content inside Lightning’s flight results, incorporating product visuals and detailed information on seat comfort, WiFi, inflight meals and entertainment alongside; it also offers practical ticket information such as checked baggage and carry-on allowances, boarding priority and seat selection.
  • Peer-rated hotel reviews: Lightning’s new hotel ratings and reviews feature prompts travelers to score their hotel experience upon checkout, based on the metrics most important to business travelers and their travel programs. Lightning aggregates and displays hotel reviews and ratings submitted by the company’s employees only, ensuring feedback is relevant to its business and its traveling workforce. Reviews are then presented in Lightning’s hotel search results, enabling travel bookers to view, compare and select properties based on relevant feedback from their team.

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