ATPCO will provide access to the full suite of RouteHappy tools to all Community Participation member airlines beginning Jan. 1, 2026, according to an announcement. RouteHappy is ATPCO’s content platform. There are more than 440 Community Participation airlines globally.

The tools include Routehappy Visuals, Routehappy Attributes, the Routehappy API, and new self-service tools. This expanded access, said the announcement, gives each member airline more control, greater flexibility and a scalable way to connect with travelers during the flight shopping journey.

Routehappy Attributes — which enable airlines to publish accurate, structured information about onboard services and fare benefits such as WiFi availability and baggage allowance in the flight booking process — are already available to Community Participation airlines. With this expansion, member airlines can also distribute visual merchandising content, such as interactive virtual cabin tours, seat images and short videos across both direct and indirect channels.

Tom Gregorson, chief strategy officer, said, “This is more than a product update, it’s a mindset shift.” Airlines have spent years and hundreds of millions of dollars enhancing their onboard product, he said, but many shopping displays still focus only on price and schedule. With the full Routehappy suite now part of Community Participation, said Gregorson, “airlines can easily bring their products to life for every shopper, in every channel.”

Starting next Jan. 1, Community Participation airlines will be able to:

• Use Routehappy Visuals to showcase seat types, cabins, meals and more;
• Continue leveraging Routehappy Attributes to clarify fare rules, benefits and onboard features;
• Integrate content into their own websites and other touchpoints via the Routehappy API;
• Create, manage and update visuals in near real-time with new self-service tools in the Routehappy Hub.