All Nippon Airways (ANA) has introduced a new Personal Program for individual customers as part of its ongoing SAF Flight Initiative, which already includes an existing corporate program. The new plan, said an announcement, is designed to give customers a direct way to reduce aviation-related CO2 emissions through the use of Sustainable Aviation Fuel (SAF).

Through a collaboration with Norwegian software company Chooose AS, said the announcement, ANA customers can understand their personal flight-related emissions and purchase SAF environmental attributes that contribute to the decarbonization of aviation.

Seiji Ejima, executive vice president of ANA, said: “Accelerating the decarbonization of the aviation industry through leveraging Sustainable Aviation Fuel is crucial to achieving our goal of reducing CO2 emissions. With the launch of this new program, we invite our customers to join us as partners in creating a better future together.”

At the time of ticket purchase, customers wishing to participate in the program can view estimates of the CO2 emissions from flights with ANA at ana.chooose.today. From there, passengers can purchase SAF environmental attributes that contribute to aviation decarbonization by supporting ANA’s expanded use of SAF. Based on the payment amount, ANA will issue a purchase certificate showing the estimated CO2 emissions reductions. This is the first program from a Japanese airline that lets individual customers contribute to SAF, according to the announcement.