Wheels Up, an on-demand private aviation provider, announced a new program, Up for Business, to better serve its small and medium-sized enterprise (SME) members with “a tailored private aviation solution” that features attractive pricing, discounts and benefits designed specifically for this size business and their executives.
The new program supplements the company’s portfolio of products designed specifically for corporate travel. Wheels Up’s network density along the East and West Coasts and differentiated corporate flight solutions, according to the announcement, are anticipated to complement the flying habits of most corporate travelers.
Robert Bourrier, executive vice president, global sales, said that historically, smaller to medium-size businesses were forced to adapt to either a product that was designed for individuals or a solution that was built for large corporations. He said Wheels Up saw an opportunity “to deliver a tailored product to members rather than a one-size-fits-all offering, while capturing the operational and financial benefits of a balanced fleet utilization throughout the week.”
Wheels Up will now offer two programs for corporate fliers — Up for Business for small and medium-sized companies with either a $250,000 or $300,000-plus deposit; and the existing business membership for larger businesses/high volume fliers focused on custom enterprise solutions with either a $500,000 or $1 million-plus deposit.
The new Up for Business program will offer a significantly reduced deposit, initiation fee, annual dues and contract term of 18 months, a new roundtrip discount and unlimited lead passenger designees. Up for Business members will also benefit from having access to a second aircraft on the same day once per quarter.
Delta is a major investor in Wheels Up, and the companies have been partners since 2020, when Delta Private Jets merged with Wheels Up. Bob Somers, senior vice president, global sales for Delta, said the Up for Business customer “is an important segment within the total addressable market for business travel.”
