Signature Aviation, which calls itself the world’s largest network of private aviation terminals, announced the next step in its brand evolution with the debut of its new tagline, “Elevate Every Moment.” The launch, said the announcement, builds on the company’s refreshed visual identity introduced in 2024, which has since been activated across its global network.

Tony Lefebvre, CEO, said the new tagline “captures the spirit of our transformation and our vision for the future of private aviation.” He said the slogan “reflects our ambition to set the bar higher in every aspect of the guest and resident experience, from the precision and safety of our operations to the warmth in our authentic hospitality and premium amenities.”

Signature is introducing the tagline across multiple touchpoints that bring its meaning to life, according to the announcement. The website redesign at signatureaviation.com, said the announcement, offers an enhanced digital experience, allowing users to explore the network of private terminals, available hangar space, programs and services and an updated news feed to engage with the latest company developments.

Signature Aviation will also showcase its approach during the 2025 National Business Aviation Association convention in Las Vegas this week, with a presence at Booth #1005 and the event’s first-ever Creator Studio. Derek DeCross, chief commercial officer, said, “From the new Creator Studio powered by Signature Aviation to our appreciation events and digital activations throughout the week, we are showcasing how our brand promise extends well beyond words.”