Serko, a corporate travel tech provider powering travel programs for thousands of organizations, announced the official launch of Serko.ai. Designed to eliminate friction for people who travel for work, said the announcement, the personal travel assistant replaces hours spent organizing trip itineraries and logistics by handling every part of the journey.
Instead of asking travelers to navigate outdated booking sites or clunky corporate tools, said the announcement, a traveler simply asks, “Get me to Chicago on Tuesday for a 2 p.m. meeting, and back home the same night.” Serko.ai books the trip within policy in seconds, monitors flight schedules throughout the day, and alerts travelers to disruptions before they happen. If plans change, the traveler can cancel in one click, returning cash straight to the company instead of trapping funds in an expiring airline credit locked under an individual employee’s name.
David Holyoke, chief product officer at Serko, said, “Most travel software assumes the job is done once you click ‘confirm booking,’ but anyone who travels for work in today’s world knows that’s actually where the friction starts.” He continued, “We built Serko.ai as a seasoned travel agent in your pocket, someone who knows your preferences, books your trip in seconds and keeps an eye on your entire day, so you don’t have to.”
Highlights of Serko.ai include, according to the company:
- Tell it where to go, it handles the rest. Book complete trips in plain English with a single sentence. Serko.ai remembers seat preferences, favorite hotels and frequent flyer numbers while making sure every option aligns with company policy.
- Flight’s delayed? Travelers will hear from Serko.ai first. Continuous schedule and weather tracking means travelers get early warnings about disruptions, often before airlines notify the gate, backed by 24/7 human support.
- “Stress-free cancellation” means every trip booked through Serko.ai is fully reversible for a full refund — even on non-refundable fares or hotel rates. Cancel any flight up to three hours before departure, or right up to check-in for hotel bookings with a single click. Refunds are returned as direct cash to the business, not expiring airline credits tied to an individual employee.
- Build travel policy and it’s live the same day. Finance and travel managers can upload existing travel policies or build one from scratch in minutes. The AI turns rules into search guardrails, ending pre-trip approval and lengthy setup processes.
- Finance sees what was actually spent, not estimates. Every search, traveler choice and policy reason is recorded automatically, giving finance teams clear, real-time reporting instead of end-of-month estimates.
“The real breakthrough of Serko.ai is how we’re using AI to make business travel simpler and more intelligent,” Holyoke said. He added, “From setting up your company in a matter of minutes to simplifying approval processes, making every business travel decision reversible and giving real-time travel insights into how your travel program is performing, Serko.ai makes travel effortless at every level.”
Serko.ai is now available for corporate travelers across the US.
