New data from Amadeus highlights continued strength across North America’s travel and hospitality sector. Between July 2024 and June 2025, air traffic to the US, Mexico and Canada rose modestly, while average daily hotel rates (ADR) in June 2025 exceeded those recorded a year earlier.
The findings are revealed in a new report — Travel Insights 2025: Focus on Americas — published by Amadeus in collaboration with UN Tourism, drawing on data from Amadeus Navigator360, a business intelligence platform.
Air traffic to North America grew steadily, up 1.1% year on year. Jill Boegel, senior vice president of commercial, North America, hospitality, said, “For the period June‑to‑November this year, both traffic and capacity projections leveled off, suggesting moderate growth expectations and cautious optimism across the market.” Carriers, she said, “may consider targeted marketing to boost off‑peak demand and to close the utilization gap further in months with excess capacity.”
Between July 2024 and June 2025, the top three origin markets for travelers to North America remained the US, Canada and Mexico. However, the UK rose to fourth over the past year, passing India. China (up 7%) and Japan (up 4%) recorded the fastest growth among the 30 largest international origin markets for travelers to North America over the period.
Hotel occupancy across North America reached 74% in June 2025, slightly ahead of June 2024 levels and reflecting continued strength in domestic and regional travel, especially during key spring and early summer periods.
At the same time, ADR across North America remains strong, holding steady above $160 in most months over the past year, reflecting a resilient pricing environment even amid seasonal fluctuations. Canada showed a noticeable uptick in ADR toward mid-2025, peaking at $187 in June, suggesting a shift toward higher value stays and more upscale demand.
Boegel said, “Hotels can consider dynamic strategies based on traveler segments and booking windows, as ADR remains stable across the region. Such approaches could help capture higher‑value bookings, particularly in the US and Canada.”
New York (No. 1) and Los Angeles (No. 2) remained the most booked destinations in North America between July 2024 and June 2025, maintaining the positions held a year earlier. Fast rising was Orlando, which moved up two places to third over the past year, while Chicago also moved up two places from seventh to fifth. Washington, DC remained fourth.
Nashville (up 3%), Calgary (up 2%) and Dallas (up 1%) saw the highest growth in bookings among the 30 largest destinations in North America between July 2024 and June 2025, as travelers sought new experiences. These smaller cities, said Boegel, are leading year‑over‑year booking growth, reflecting rising interest in such destinations driven by affordability, unique experiences or local campaigns.
