IHG Hotels & Resorts has announced the beta launch of AI-powered conversational search on IHG.com and the IHG One Rewards mobile app. The rollout will start in the US before expanding to users across multiple markets.

Travelers searching on IHG’s digital channels can describe their travel needs using everyday language. Prompts such as destination, trip purpose, preferences and amenities produce hotel recommendations and rich content including interactive maps, real-time availability, pricing and detailed property information.

The conversational search functionality makes intuitive, customized trip planning easier and faster. At the same time, it allows hotel owners to increase their property visibility in AI searches. In addition to cash rates, travelers will have the ability to shop in points or a combination of points and cash.

During the beta, users will also continue to see IHG’s existing search functionality alongside the option for AI search, allowing travelers to choose their preferred search method.

Recommendations are grounded in IHG’s verified property data and guest reviews for reliable details, photos and amenity information.

“Launching conversational search in IHG’s digital channels transforms how guests interact with IHG and discover our incredible collection of hotels around the world,” Elie Maalouf, CEO of IHG Hotels and Resorts, said. “It’s a milestone that builds on years of strategic investment in our digital foundations, including the unification of our data in the cloud and the continued evolution of our best-in-class technology platforms.”