Hilton has announced a new brand, Apartment Collection by Hilton, which the company said will offer spacious furnished apartments. The new brand will be available for booking through Hilton channels in the first half of 2026, with initial properties in the US launched in partnership with Placemakr — an apartment hospitality brand and operator specializing in flexible, short-term and extended-stay accommodations in urban and suburban markets.

The launch of the brand, according to the announcement, allows the company to build on its existing global inventory of approximately 10,000 apartment-style accommodations, adding as many as 3,000 new units through its partnership with Placemakr.

Hilton expects to significantly grow its apartment-style inventory over the next few years through this new partnership and through franchise agreements with additional owners in the multifamily segment, according to the announcement. 

Apartment Collection by Hilton offers studio to four-bedroom furnished apartments with kitchens, separate living areas and on-site laundries.

Chris Silcock, president, global brands and commercial services, Hilton, said, “We’ve long seen the opportunity to deliver hospitality-driven apartment stays, offering spacious accommodations, thoughtful amenities and authentic connections to local neighborhoods, and Placemakr shares that vision.”

Guests of the new brand, said the announcement, will have access to fitness centers, and select properties may also feature rooftop pools and terraces, communal gathering and work spaces, and on-site dining and retail.