Fora Travel, a travel agency network, announced the launch of Fora Groups aimed at “reimagining” group travel and event planning for corporate clients. Building on more than $80 million in group travel production to date — spanning corporate groups, conferences and incentive trips — Fora, said the announcement, is expanding its capabilities to meet rising demand and plans to scale its impact within the growing market to support planners.

Henley Vazquez, co-founder, said, “With Fora Groups, we’re building the infrastructure to scale — making it easier, faster and more rewarding to plan group travel with expert support.” Group travel, he said, “deserves better than outdated systems and fragmented planning and our advisors have already driven tens of millions in group bookings.”

Fora Groups, said the announcement, equips clients with a dedicated travel advisor, streamlined logistics and access to exclusive perks at thousands of hotels and resorts worldwide. The platform supports a wide range of group types — from corporate offsites and incentive trips to destination weddings and client events — with tailored solutions for each.

Julie Noda, general manager, groups, at Fora, said Fora Groups is built to meet a clear demand in the market. She said, “We’re equipping our advisors with the tools, training and support to deliver exceptional group experiences, whether it’s a 300-person sales kickoff or a team offsite.” This launch, said Noda,  “allows us to scale what’s already working and raise the bar for what group travel can be.”

Fora’s model, said the announcement,  blends human expertise with technology, enabling advisors to build their own travel businesses with access to over 170,000 bookable hotels, fast commission payments and VIP perks.