TMC says tool will make travel ‘smarter and more rewarding’
FCM Travel announced the relaunch of Sam, the TMC’s chatbot, as a virtual travel assistant, transforming the experience for travelers, travel bookers and managers. Available across FCM’s proprietary platform, app and browser extension, according to the announcement, Sam delivers personalized, efficient and seamless solutions, making travel smarter and more rewarding for customers globally.
Customers, said the announcement, will now experience Sam as a conversational AI assistant — one that anticipates user needs, providing real-time answers, along with uniquely tailored recommendations to streamline every aspect of travel.
John Morhous, global chief experience officer, said, “Sam is a game-changer for our customers.” This isn’t just about answering your questions, he said; “it’s about creating a travel companion that understands your preferences, simplifies complex tasks and enhances every journey.”
Among Sam’s benefits, according to the announcement:
- Real-time solutions: From checking airport security wait times to confirming visa requirements, Sam delivers instant, accurate answers to keep travelers on track.
- Personalized, proactive support: Sam tailors recommendations based on user preferences, such as suggesting optimal flight classes or loyalty benefits for upcoming trips.
- Unplanned events: Sam offers a virtual helping hand when it comes to delays, cancellations and emergencies — surfacing options, policies and contacts without the traveler even having to ask.
- Enhanced security and compliance: Sam ensures data privacy and compliance with robust, centralized processes, giving users peace of mind.
- Adaptable behind-the-scenes “playbooks” for travel managers: As a connected intelligence, Sam’s interactions can be configured to meet customer needs, allowing travel managers to create a unique experience that drives program goals
