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Cathay Pacific Announces Enhancements to Corporate Loyalty Program

Cathay Pacific announced several enhancements to its Business Plus corporate loyalty program and travel management platform. Aimed at small and medium sized enterprises (SMEs) and…

Written by:

Harvey Chipkin

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Cathay Pacific announced several enhancements to its Business Plus corporate loyalty program and travel management platform. Aimed at small and medium sized enterprises (SMEs) and growing businesses, Business Plus allows those companies to manage their business travel in a self-service travel platform.

Among the enhancements are:

• Business Plus members can now apply Asia Miles to their company’s Business Plus account.
• Business Plus members can then use the Asia Miles to redeem rewards such as Cathay Silver Membership and Lounge Passes, which they can send to travelers.
• Asia Miles can also be transferred to any employee’s individual Cathay account, to be spent on thousands of rewards, from flights to hotels and more.
• The program also offers priority baggage and seasonal campaigns where members can earn extra miles, lounge passes or even free upgrades.

Stephen Lawson, vice president-global sales, said after this upgrade, more enhancements are in the works and not just for Business Plus. Corporate contracting clients, he said, will also see improvements in their programs. “Corporate travel is returning strongly,” said Lawson, “and we must ensure all our customers are taken care of.”

Categories: Air Travel | NewsTags: Air Travel | Cathay Pacific

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