Blacklane, a global chauffeur service, has unveiled new branding and an enhanced corporate booking travel platform as it expands globally. Uber recently announced that it had agreed to acquire Blacklane.

As part of the evolved new look, according to the announcement, the dedicated Blacklane bookers portal, website and app have all been redesigned to further enhance the booking experience, including for corporate travel professionals booking on behalf of travelers.

The upgraded digital platform, said the announcement, guides bookers through an intuitive streamlined journey from first search to post-travel feedback. The “evolved” brand, said the announcement, embodies the concept of “flow” — the state of deep focus, clarity and purpose that drives creativity and performance. By reducing friction across every stage of the experience, said the announcement, Blacklane helps corporate travelers arrive rested, prepared and in their best possible state for the work ahead.

Jens Wohltorf, CEO of Blacklane, said the new brand identity “is a natural step-change for our growing business as we accelerate our global expansion and cement our status as a luxury hospitality leader.” He continued, “With a strengthened visual identity, upgraded digital platforms and a sharpened proposition for business travelers and their bookers, Blacklane is committed to owning every step of the journey.”

Melanie Catling, vice president marketing at Blacklane, said this is the first major brand enhancement since 2019 and “the result of research and refinement over the last year.” To take Blacklane to the next level, she said, “we’ve reflected on the experience we’ve long been renowned for delivering — considered, reliable and anchored in the human touch.”

By integrating ‘flow’ into every touchpoint, from digital interfaces to real-world service, said Catling, “we better convey the impeccable quality of our chauffeur experience to our guests and corporate clients.”