Airlines Reporting Corporation (ARC) announced a new partnership with Turkish Airlines through ARC Direct Connect, a “modern” airline distribution platform that enables NDC transactions.

The partnership, according to the announcement, enables Turkish Airlines to deliver a more personalized traveler experience while giving agencies and corporate buyers more options to manage transactions, minimize risk and track data within ARC’s settlement platform.

Ahmet Olmuştur, chief commercial officer of Turkish Airlines, said that as the carrier’s distribution strategy evolved, “we needed an NDC solution that allows us to meet the needs of our customers.” ARC Direct Connect, he said, “enables us to offer a consistent shopping experience across channels while leading to more personalized traveler bookings.”

Paige Blunt, senior manager of Direct Connect and ONE Order at ARC, said, “We’re excited to partner with Turkish Airlines and help them implement their modern retailing strategy.” By enabling NDC transactions through ARC Direct Connect, she said, “Turkish Airlines is demonstrating their commitment to the needs of the modern traveler.”

Turkish Airlines, the national flag carrier of Turkey, operates one of the most extensive flight networks in the world, serving 345 destinations in 129 countries.