Tagline Is ‘Great Ideas Travel’

American Express Global Business Travel (Amex GBT) has launched its first brand campaign: Great Ideas Travel. The company, according to an announcement, “is using relatable, human experiences to force a mindset shift on how individual travelers and business decisionmakers think about business travel.”

Great Ideas Travel, said the announcement, is a celebration of how business travel drives innovation. It highlights what happens when people come together in person: ideas spark, connections form and possibilities emerge that could never happen through a screen or on a piece of paper. The campaign introduces Amex GBT’s new global brand identity and emphasizes its role as a partner helping move business and ideas forward.

Alisa Copeman, chief marketing officer, said the campaign “is a new way of telling the Amex GBT story.” Working with its global creative partners, she said, “we have brought to life the experience that Amex GBT delivers every day, through its people and technology.” She added, “We have built a campaign that demonstrates the importance of business travel, and the energy and magic created when you bring people together.”

The campaign will be visible across TV, social media, digital and out-of-home channels. It will also appear at Amex GBT’s event activations, owned channels, with global partners and within customer touchpoints worldwide. The campaign, said the announcement, will also help to rally Amex GBT’s global team of more than 18,000 employees worldwide.