Platform will unite over 5,600 hotels and 26.9 million share feet of event space

Accor has announced the development of a new digital meetings and events “ecosystem” to maximize the ongoing expansion and support of its multi-billion-dollar meetings and events business.

The new platform, said the announcement, will unite over 5,600 Accor hotels and resorts worldwide, featuring an inventory of 26.9 million square feet of event space and more than 800,000 guestrooms — providing a self-serve option for clients to view and book event space, guestrooms and sales and catering services, while augmenting the continued support of on-site hotel teams. The integration of sales and catering, according to the announcement, will be a key advantage for meeting planners and business clients, as well as the link to Accor’s loyalty program ALL Accor, for the opportunity to earn and access  membership benefits.

This global website will be available as a pre-launch version in late 2025, with initial functionality for sales teams connected to Salesforce and online booking for small accommodation groups of up to 30 guestrooms. In early 2026, a more comprehensive suite of features will be introduced, including online booking for meeting rooms and residential seminars, guestrooms and meeting rooms, as well as connectivity to external channels.

Julien Houdebine, chief sales and revenue officer, said that through this new ecosystem, “Accor’s entire event inventory will become more visible, accessible and appealing.” This digital transformation, she said, aligns with recent research from Accor highlighting that in-person meetings are more valued than ever. Meeting planners, said Houdebine, consistently report that face-to-face events drive higher revenue than virtual alternatives, that corporate away-days are essential and that in-person business interactions significantly boost employee mental health. The new platform, she said, “will support these vital connections by simplifying the booking and management process, while also integrating the ALL Accor loyalty program to enhance the overall customer experience.”