Wizz Air, a Budapest-based low-cost carrier, has launched a digital cabin ecosystem in partnership with Immfly and Gateretail, bringing onboard retail, passenger and crew connectivity, and operational data into a single integrated platform.

The initiative, said the announcement, combines a fleetwide rollout of Bluetooth-enabled in-seat ordering with a limited six-month connectivity trial in the UK to support new services such as wireless inflight entertainment purchases and inflight messaging services, as the airline continues to invest in scalable digital infrastructure.

Following extensive testing, Wizz Air has deployed Bluetooth-enabled in-seat ordering across its fleet of more than 260 Airbus A320 and A321 aircraft. Passengers who download the Wizz Air mobile app before traveling can browse and purchase food, beverages and boutique products directly from their own devices, even without internet access.

Orders are transmitted via Bluetooth to the cabin crew, helping reduce wait times, improve order accuracy and streamline onboard service, giving passengers the opportunity to receive their orders even before trolley service begins, according to the announcement.

The system is powered by Immfly’s unified retail and cabin‑digitalization ecosystem, and integrated with Gateretail’s inflight retail platform, supporting stronger ancillary performance while improving crew sales efficiency, according to the announcement.

Ian Malin, chief commercial officer of Wizz Air, said, “This launch is about rethinking what the onboard experience looks like in a low-cost environment.” He added, “We are investing in smart, scalable technology that gives customers more control and more choice, from ordering at their seat to staying connected in the air.” At the same time, said Malin, “it helps our crews deliver a faster, more seamless service.”