United Airlines announced a new tiered fare structure that will offer three fare options in premium cabins for long-haul international, transcontinental US and select Hawaii flights: base (a new option), standard and flexible. They will join the airline’s existing basic, standard and flexible fares in economy.
The base category in premium cabins offers customers the lowest price point; the standard category offers perks like free seat selection, additional checked bags and the ability to make changes; and tickets in the flexible category are fully refundable and offer all the benefits included in standard tickets.
In addition, the front cabin will be branded United Polaris on select transcontinental US and select longer Hawaii flights, and customers who buy standard or flexible fares in United Polaris on these flights will have access to the United Polaris lounge. Customers who purchase the base option for United Polaris will still have access to the United Club.
United redesigned the shopping pages on its website and mobile app to accommodate these changes and expects to launch the new categories in select markets this month. They will expand to additional long-haul international, transcontinental US and longer Hawaii flights later this year.
Andrew Nocella, chief commercial officer, said, “These new tiered options give customers more choice and make it easier to find a fare that includes the benefits they want most — whether that’s a great value, added perks or maximum flexibility.”
For domestic and short-haul international flights and travel in United Economy cabins on long-haul international flights, there’s no change to what’s included in the basic, standard and flexible categories. They will simply be displayed on United’s shopping pages in a new, clearer way, according to the announcement.












