TravelPerk, a TMC, announced it has rebranded to Perk and launched a new platform that unites travel and spend management in one seamless, AI-native experience. The rebrand, said the announcement, also marks the next step in the company’s transformation, with a broader mission to eliminate the hidden, time-wasting tasks that drain productivity — from booking trips and filing expenses to coding invoices and chasing approvals.

Perk’s platform, according to the announcement, now automates two-thirds of “the most frustrating non-core work,” including booking travel for work, filing expenses, managing invoices and organizing team events. Unlike fragmented solutions, said the announcement, Perk delivers a single global platform experience that enables companies to set the rules once and have them applied everywhere.

Avi Meir, CEO, said, “More than a decade ago, we started by removing the friction from traveling for work.”  Perk, he said, “gives companies the fuel they need to make work simpler and give people their time back.”

As Perk surpasses $300 million in annualized revenue, said the announcement, the company is establishing dual headquarters in Boston and London to reflect its global scale and ambition. With two strategic acquisitions in less than a year, Series E financing fueling innovation, significant AI investment plus a footprint of over 1,800 employees across 12 global offices, the company is entering a new phase of accelerated growth, according to the announcement.