Talma Travel Solutions, an Israel-based TMC with a substantial US presence, announced it has purchased Bay Travel Group, based in Sydney, Australia. The $10 million deal, said the announcement, strengthens Talma’s presence in the Asia-Pacific region and marks a key milestone in its international growth strategy.

 The Australian acquisition is the latest in a series of deals for Talma and follows shortly after the company’s US division acquired Solutions Travel, which operates on Spotnana’s cloud infrastructure. This latest acquisition, said the announcement, enables Talma to offer its corporate clients an intelligent travel management system that connects directly to airline content.

In recent years, Talma has pursued significant expansion, including majority stakes in Norad Travel Group and Blue Cube Travel in the UK, as well as Brickell Travel Management in the US. Both Bay Travel and Brickell Travel are Virtuoso-affiliated agencies, further enhancing, said the announcement, Talma’s luxury and high-end travel offerings.

In addition to its mergers and acquisitions, Talma is developing an advanced technology platform for corporate travel management — a new business arm focused on streamlining travel agents’ work through automation, data integration and AI-driven analytics.

Iya Magen, CEO of Talma Travel Solutions, said the acquisition of Bay Travel “is another step in our strategy to expand globally, this time in Australia.”  It allows the company, she said, “to strengthen our presence in new geographic regions and deliver exceptional service to additional international clients.”

As with Talma’s other mergers and acquisitions, said the announcement, the retention of Bay Travel Group’s leadership is a key component of the partnership. Alan Wolf, managing director of Bay Travel Group, said: “This alignment with Talma will bring us amazing growth — more business opportunities, greater access to cutting-edge technology and the power of an international network.”