Sixt USA, a subsidiary of Sixt SE, a European mobility company, announced the launch of Sixt One in the US – a rewards program “tailored to the expectations of American travelers.” Designed for a market that values perks, personalization, and premium service, said the announcement, “Sixt One delivers a status-driven experience that goes beyond points.”

Customers who download the Sixt app, enroll in Sixt One and book directly with Sixt, said the announcement, can unlock meaningful benefits at every stage of their journey – including instant savings of up to 20% upon joining (depending on status tier), the ability to skip the counter, accelerated points earning, complimentary upgrades and redeemable rewards on every qualifying rental.  

To celebrate the launch, new members who join the program and book their first rental through the SIXT app between March 9 and April 30, 2026 will receive 250 bonus rental points. This offer gives members an immediate head start on rewards, helping them unlock greater savings on future bookings immediately.

Tom Kennedy, president, Sixt North America, said the program” makes it easy to earn points, climb in status and enjoy benefits that elevate every trip.” From day one, he said, members unlock immediate savings and start earning toward even greater rewards.

The launch of Sixt One in the US, said the announcement, reflects Sixt’s rapid growth in one of the world’s most loyalty-driven markets. In just a little over a decade, the US has become the most important growth market for the company. Today, Sixt operates more than 100 rental branches in 27 states, employs more than 2,000 team members and serves 56 airports across the country.