Sabre Corporation and All Nippon Airways (ANA) announced the global launch of NDC content through SabreMosaic Travel Marketplace. With this collaboration, according to the announcement, All Nippon Airways becomes the first carrier in Japan to activate NDC content.  

Sabre-connected agencies in more than 40 countries around the world, said the announcement, can now shop, book and service the airline’s NDC offers within a single cloud-native workflow that can scale with business needs. The launch, said the announcement, further strengthens the two companies’ decades-long relationship, with ANA already distributing its traditional content through Sabre, as well as using its network planning and optimization technology.   

Keiji Omae, executive vice president of customer experience at ANA, said the carrier. “is dedicated to enhancing the overall customer experience, including the purchasing journey.”  The partnership with Sabre, he said, “enables ANA’s NDC initiative to deliver greater reach and more diverse distribution channels to meet customer needs.”

Chris Wilding, senior vice president, airline distribution, Sabre, said the partnership “represents both Sabre and All Nippon Airways’ commitment to creating new value for the travel industry by innovating how air travel is retailed.” NDC.. he said, “is a key pillar of our strategy to provide the content, capabilities and expertise airlines need to create and distribute their offers consistently across channels, and to help agencies access multiple types of content efficiently, at scale.”