The global bleisure travel market, valued at $692.7 billion annually in 2024, is projected to achieve robust growth and reach $4.2 trillion by the end of 2035, according to a report from Transparency Market Research, a global market research company based in Wilmington, Delaware.
With a projected compound annual growth rate (CAGR) of 17.8% from 2025 to 2035, bleisure travel, said the report, is reshaping the global travel industry as more professionals extend their business trips to incorporate personal leisure time.
As business travel continues to evolve, said the report, approximately 60% of global business travelers are now adding leisure days to their work-related trips. This trend has resulted in the emergence of a thriving bleisure market, particularly in key destinations such as Singapore and London, where hotel occupancies have increased by as much as 18%.
The shift towards bleisure travel, said the report, is fueled by the desire for a balanced lifestyle, allowing professionals to combine work responsibilities with cultural exploration, relaxation and family time.
The report said major travel industry players are heavily investing in technology and service innovation to offer seamless, flexible travel experiences that cater to the evolving needs of business travelers. By integrating business travel solutions with leisure offerings, said the report, they are transforming the way professionals experience both work and vacation.
