Norse Atlantic Airways announced a partnership with Air Promotion Group (APG) to expand the distribution of its ticket sales. Through the collaboration, the carrier’s flights are now available across the GDSs (Amadeus, Sabre, Travelport) via the APG Interline E-Ticketing (IET) system and on APG’s B2B platform, APG Connect.

This integration, according to the announcement, “marks a significant milestone” in Norse Atlantic’s expansion of its global presence. The partnership, said the announcement, extends the airline’s reach by optimizing the airline’s sales channels through even more preferred ticket channels, “offering the airline’s affordable fares, comfort and quality service across a wide network of trade travel partners worldwide.”

Through this agreement, Norse Atlantic now sells its flights under a “pseudo codeshare agreement” that is distributed across all major GDS platforms worldwide. By utilizing APG IET platform, Norse’s flights are displayed under the A1 code in the GDS, making them fully bookable and sellable on APG’s global stock by IATA and non-IATA agents.

This approach, said the announcement, maximizes distribution capabilities, reaching travel agents and corporate clients across the globe. Additionally, these flights are also available through APG’s B2B platform, APG Connect, allowing travel agencies easy access, said the announcement, to book tickets on Norse’s network through a convenient and centralized platform.

Bård Nordhagen, chief commercial officer at Norse Atlantic, said the partnership “is a key step in our strategy, expanding how we connect with our passengers through the GDS system.” He said the carrier is “excited to know many future trade partners will embrace this solution.”