JetBlue has unveiled details of BlueFirst, the airline’s new domestic first-class experience. The product will be available for booking this fall.
Joanna Geraghty, CEO, said: “Domestic first class has become easy to predict. We think it’s time for a fresh take.” Customers, she said, “are increasingly looking for more premium experiences, and BlueFirst gives them an elevated experience that feels distinctly JetBlue, with thoughtful touches, caring service and great value.”
Highlights of BlueFirst include, according to the announcement:
- Traditional first-class comfort is reimagined with specially designed seats featuring Tuft & Needle’s T&N Flex foam. These optimized plush seats, only available on JetBlue, are designed to offer each customer personalized support and responsive pressure relief throughout the flight.
- Arranged in a two-by-two configuration, BlueFirst seating will offer five inches of recline and up to seven inches of additional legroom compared with JetBlue’s Main seats.
- Each seat will feature a 13.3-inch seatback screen with Bluetooth connectivity, allowing customers to pair their own wireless headphones directly to the seatback entertainment systems.
- Each seat will also feature in-seat USB-A, USB-C and 110VAC power to keep devices charged, and complimentary Fly-Fi high-speed internet continues to make streaming and staying connected easy from gate-to-gate.
- On overnight flights, BlueFirst customers will receive a blanket and “snooze kit” designed to make it easier to settle in, unwind and arrive feeling refreshed.
- BlueFirst will introduce seatback ordering and an interactive “Mixologist Mode,” allowing customers to create a custom cocktail by choosing their spirit, mixer and flavorings, sending their order directly to the inflight crew members. Customers can also use their seatback screen to select meals and browse onboard products.
- BlueFirst introduces FirstFare, a “fresh spin” on dining at 35,000 feet, with meals served in a custom bento-inspired box. On flights 899 miles or longer, each FirstFare selection provides an entrée, side and dessert.
- The beverage experience on BlueFirst comes with “sommelier-selected” wines from New York’s Parcelle wine bar, specialty coffee from Cometeer and Joe Coffee and premium Smith Teamaker teas.
BlueFirst customers will receive Group 1 boarding, dedicated overhead bin space, priority check-in and access to an expedited lane to the security checkpoint at more than 30 airports. BlueFirst and BlueFirst Flex fares benefit from no change or cancel fees, two free checked bags and priority baggage delivery.
BlueFirst, according to the announcement, marks another milestone in JetBlue’s JetForward strategy, building on the recent opening of the airline’s second BlueHouse lounge, which launched in Boston.
