Agreement marks first East Asia partner for US carrier

JetBlue announced expanding its partnership with Japan Airlines (JAL) to include TrueBlue point redemptions. TrueBlue members can now use their points to book qualifying Japan Airlines-operated flights directly on jetblue.com. This marks the first time JetBlue’s TrueBlue members can redeem points for travel with an airline partner in East Asia, according to the announcement.

Edward Pouthier, vice president of loyalty and personalization, JetBlue, said that with JAL redemption options, “we’re opening the door to more destinations for our customers to travel where they want, how they want.”

Yasushi Omori, executive officer, senior vice president of mileage and lifestyle business for JAL, said, “This partnership will enable JAL to enhance its network beyond New York and Boston, where direct flights from Japan are available.”

The partnership, said the announcement, will also allow JAL Mileage Bank members to redeem their miles for select flights across JetBlue’s network, including to Latin America, the Caribbean, Canada and cities along the US East Coast.