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Hilton Honors Adds New Elite Status — Diamond Reserve

Benefits include confirmable upgrade reward

Written by:

Harvey Chipkin

Published on:

Image: Courtesy of Hilton

The Hilton Honors loyalty program will introduce its most elite tier yet — Diamond Reserve — in January. The benefits include a confirmable upgrade reward that can be instantly redeemed at the time of booking, guaranteed 4 p.m. late checkout and exclusive customer service support.

In addition, according to an announcement, Hilton Honors Gold status will become the most valuable mid-tier status, with members still enjoying all the current benefits of Gold status, including space-available room upgrades and on-property food and beverage credits, while achieving this status even faster. Diamond status will also become more quickly attainable while maintaining current benefits.

Chris Nassetta, CEO, said, “At a time when many loyalty programs feel increasingly interchangeable, we’re strengthening Hilton Honors for every member — from our superior upgrade benefits for our elite members to more ways to dream, stay, earn and redeem points across our growing portfolio of more than 9,000 hotels.”

Among the highlights of upcoming changes:

  • Members will earn Gold status with only 25 nights per year — 15 nights less than the current 40-night requirement.
  • With Gold status, members will continue to enjoy the same benefits, like early confirmation of space-available room upgrades, a daily food and beverage credit or continental breakfast (varies by brand and region) and 80% more points.
  • Members will earn Diamond status faster as well, needing only 50 nights instead of the current 60 nights. Diamond members will continue to enjoy the same benefits, including early confirmation of space-available room upgrades, a daily food and beverage credit or continental breakfast (varies by brand and region), executive lounge access, 48-hour room guarantee and 100% more Points.

Diamond Reserve is achieved by those who qualify with 80 nights and $18,000 in annual eligible spend. Among the benefits:

  • The confirmable upgrade reward allows eligible members to lock in premium room upgrades, including up to a one-bedroom suite for stays of up to seven nights, at the time of booking — including through the Hilton Honors app.
  • Diamond Reserve status guarantees 4 p.m. late checkout on every eligible stay, giving members more time to relax or prepare for their onward journey.
  • Diamond Reserve members will receive 24/7 customer service support with specially trained team members dedicated to delivering personalized assistance and priority care.
  • In addition to executive lounges, Diamond Reserve members will enjoy complimentary access to Hilton’s Premium Clubs, a growing collection of on-property clubs, most commonly found at Hilton’s luxury, lifestyle or full-service hotels, that include elevated food and beverage offerings, quiet workspaces and other features.
  • Diamond Reserve members will receive the highest priority for space-available upgrades, confirmed as early as three days before check-in.
  • Members who achieve Diamond Reserve will also see their loyalty rewarded faster and more generously than ever before, with a 120% Points bonus on every stay.
Categories: Lodging | News | NewsTags: Hilton | Lodging

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