NYC Tourism + Conventions announced that Fred Dixon will leave his role as president and CEO in June. He has been tapped to lead Brand USA, the nation’s destination marketing organization responsible for promoting the US as a travel destination. He will start the new role in July.
NYC Tourism + Conventions Chief Marketing Officer Nancy Mammana has been named interim CEO. She has been with NYC Tourism + Conventions since 2018, including five years as CMO, and led the company’s 2023 rebrand.
Dixon joined the organization in 2005 and became CEO in 2014. With more than 30 years of experience in the travel industry, he has been leading the city’s tourism, meetings and events strategy, and programming to grow business and leisure travel globally. During his tenure, international visitation has more than doubled to over 13 million travelers. This is the result, according to the announcement, of a long-term strategy to create a global network of outposts comprising sales, marketing and press professionals in diverse feeder markets including Australia, China, Mexico, Brazil and the UK. Today, New York City is represented in 17 overseas markets and active in nearly 40 locations globally.