Fairfly, a travel spend optimization provider, has rebranded as Oversee and created an overall new look. The switch, according to an announcement, comes during a period of exponential growth for the company.
The new name, according to the announcement, “perfectly captures the company’s dedication to helping customers control and optimize corporate travel spend with comprehensive and tailored solutions.” In addition, it said the name reflects its “best-of-breed solutions for travel agencies to optimize their business processes and outcomes with AI-powered automation.”
Aviel Siman-Tov, CEO, said that as the company expanded its platform to address companies’ broader business travel requirements, leaders wanted a new name and look to communicate a broader vision and new capabilities effectively.
Oversee, said Siman-Tov, has a long-standing reputation in the industry for independently serving customers directly or via TMC partnerships. In this sense, he said, the rebranding also highlights the company’s extended relationships with travel agencies, TMCs and OTAs and the tailored offerings for its partners.
Oversee offers AI-powered air and hotel travel price assurance and travel data analytics to optimize travel programs, supplier relations and travel spend, driving savings and increasing return on travel investment. Oversee also offers dedicated solutions for travel agencies, TMCs and OTAs to boost automation, optimize business processes and increase profitability.
