With these acquisitions, according to the announcement, Cvent further expands its event marketing and management platform, offering enhanced solutions to help organizations by:
- Maximizing trade show impact by facilitating meetings and appointments with the highest-value customers and prospects. With the addition of Jifflenow’s technology, Cvent gives organizations an easy way to ensure executives and sales teams are maximizing their time on the trade show floor by meeting with the most important customers and prospects. In addition, these new capabilities not only maximize the number of important appointments that are held, but also enable previously offline conversations to be tracked and acted on after the event ends.
- Increasing the number of event leads. By acquiring iCapture, Cvent now helps organizations get more out of every trade show with a consistent, customizable and easy-to-use universal lead capture solution. By eliminating fragmented, unreliable lead capture tools that have to be relearned from show to show, organizations can boost lead volume with a standardized system that meets their unique lead capture needs.
- Better qualifying and converting trade show leads: 74% of marketers, according to some research, say events are their most important demand generation tactic, and with its highly configurable qualification questions and robust CRM integrations, iCapture facilitates more intelligent and efficient lead capture onsite.
Reggie Aggarwal, CEO of Cvent, said the acquisitions “highlight our continued commitment to innovation and delivering the best-in-class solutions our customers need to drive their businesses forward.”
