BWH Hotels, which operates WorldHotels, Best Western Hotels & Resorts and SureStay Hotels, announced the formal launch of its upscale & luxury worldwide sales division, a dedicated global sales organization designed to drive commercial growth across its upscale and luxury hotel properties.

With the global business travel market projected to surpass $2 trillion, fueled heavily by the mainstreaming of blended business and leisure travel, according to the announcement, BWH Hotels is committed to expanding the footprint of WorldHotels and its broader upscale segments. The new structure was created, said the announcement, to capture this growing demand by simplifying engagement for corporate travel buyers and helping hotel owners connect with high-value business opportunities in key markets.

Chad Fletcher, senior vice president of worldwide sales, said, “The launch of this premium sales division marks a defining moment in our long-term growth vision, strengthening competitiveness in the corporate arena and reinforcing our evolution into a multi-segment global hospitality enterprise.”

With the ongoing boom of bleisure travel, said Fletcher, corporate demand continues to create immense opportunities for expansion in the upscale market. This structure, he said, “allows us to capitalize on that momentum, deepening relationships with key procurement leaders and delivering profitable, high-quality business for our hoteliers.”

Operating in tandem with travel industry relations and agency engagement teams, said the announcement, the division will build strategic corporate agreements across key high-yield sectors — including consulting, finance, entertainment, fashion, pharmaceutical, health care and architectural engineering accounts — and streamline integration so that corporate buyers can easily discover, book and incorporate upscale and luxury properties into their global corporate travel programs.