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Avis Introduces New Luxury Option

Avis First includes concierge service, curbside service and no need to fill tank Avis has introduced Avis First, which includes a concierge service, curbside pickup…

Written by:

Harvey Chipkin

Published on:

July 22, 2025
Image: Courtesy of Avis

Avis First includes concierge service, curbside service and no need to fill tank

Avis has introduced Avis First, which includes a concierge service, curbside pickup and no need to fill the gas tank when returning cars. Brian Choi, CEO of Avis Budget Group, said “We’re here to set a benchmark that exceeds the expectations of today’s most demanding travelers.

Avis First is now live at major airports in Denver, Honolulu, Palm Beach and
Fort Lauderdale.  Avis First also operates in local markets including Manhattan,
Hoboken, N.J., Jersey City, N.J., Chicago, San Francisco, Miami, Orlando, Washington,
D.C. and Seattle.

Andres Barry,EVP and chief commercial officer, Americas, Avis Budget Group, said, “It’s designed for those who expect more, with concierge-level service, elevated comfort and complete
control over the journey. It’s not just about getting from A to B faster, it’s about offering
something distinct for those who value the luxury of time and service just as much as
the drive itself.”

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