Amgine, an AI-based corporate travel platform, and Prime Numbers Technology, a provider of travel data analytics and reporting software, have announced the launch of Dynamic Profile Integration, a capability that uses agentic AI and real-time traveler data to deliver personalized booking recommendations that, according to the announcement, drive higher conversion across TMCs.
Dynamic Profile Integration works by drawing on each traveler’s profile data, including recent trip history, to surface relevant, personalized offers at the moment of booking. Unlike static recommendation engines, said the announcement, this use case leverages AI-powered personalization and automated workflows to manage the process from initial request through to completed booking with no human intervention, embedding artificial intelligence directly into the workflow management platforms where TMCs already operate.
The integration taps Prime Numbers Technology’s data consolidation and analytics platform, Prime Analytics, combining its deep visibility into travel spend and behavior with Amgine’s AI automation platform to deliver, said the announcement, a level of personalization that has not previously been available at this scale in the corporate travel market.
Greg Apple, CEO of Amgine, said, “For years the industry has talked about personalized travel recommendations, but most systems are still working from static traveler profiles.” By combining Prime Numbers’ data capabilities with Amgine’s AI automation platform, he said, “we’re able to bring dynamic traveler preferences directly into the booking workflow.” The result, said Apple, “is that travelers receive options that actually reflect how they travel, while agents and TMCs benefit from faster decision-making and higher booking conversion.”
Mark Bresnahan, president of Prime Numbers Technology, said, “Combining our analytics with Amgine’s AI automation allows us to dramatically improve the traveler and agent booking experience.”
The capability is now live with JTB Business Travel and Atlas Travel — following pilot programs that validated the technology in real-world booking environments.
Andy Piggott, CTO at Atlas Travel, said, “Once we integrated Prime Numbers with Amgine, we saw our agent’s initial acceptance of offers grow from 20% to over 90% with our targeted customers.” He continued, “We are now launching agentic AI capabilities that will service these offers autonomously, going directly to travelers.”
Geert de Boo, vice president of global business travel at JTB, said, “We’re rapidly scaling the Amgine – Prime Numbers integration across our offline channels, seeing improved productivity and a more seamless traveler booking experience, which we fully expect to deliver a strong ROI.”
