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Alaska Sees Corporate Opportunities as Part of New Strategic Plan

Seattle to be developed as international gateway

Written by:

Harvey Chipkin

Published on:

An Alaska Airlines Boeing 737 MAX airplane flying high above a snow-covered mountain peak, surrounded by a sea of clouds. The aircraft features the airline’s branding, including a portrait logo on the tail and the word “Alaska” written on the fuselage. The clear blue sky provides a striking contrast to the white clouds and mountain below.
Image: Courtesy of Alaska Airlines

Alaska Airlines said during an investor day presentation that, as a result of its acquisition of Hawaiian Airlines, it could tap into new guest demand including international corporate travel. Andrew Harrison, chief commercial officer, said the carrier’s managed corporate clients spend $300 million a year on international travel, and that’s just from Seattle alone. The company’s top five managed corporate accounts, he said, represent a $200 million opportunity.

There is also opportunity for more corporate business in both Portland and San Diego, said Harrison, who noted that, especially with coming international additions in Seattle and the expansion of the network, “there is just more reason for corporate travelers to stay in our program and travel with us across the West Coast.”

Recent corporate demand for the company is “coming back strong.” Harrison said. Both high-tech and professional services, he said, are recovering very rapidly, with corporate booking revenue up 30% year over year.

The presentation included the announcement of a three-year strategic plan labeled Alaska Accelerate that aims to generate $1 billion in incremental profit by the end of 2027. The plan includes the development of an international gateway in Seattle and network growth in Portland, Ore., and San Diego.

New and increased services from the combined carriers will include a daily nonstop flight between Seattle and Tokyo Narita beginning May 12, 2025, served by Airbus A330-220 aircraft, replacing the Honolulu-Tokyo Narita service; and a new Seattle-Seoul route to launch next October. Hawaiian will increase service between Honolulu and Tokyo Haneda to 14 flights weekly, up from 12. Hawaiian will also continue to offer nonstop service between Honolulu and both Osaka and Fukuoka in Japan.

In total, Alaska Air Group said it would have 12 nonstop global destinations with long-haul aircraft from Seattle by 2030.

Categories: Air Travel | NewsTags: Air Travel | Alaska Airlines

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