OAG, the travel industry data platform, has acquired Infare, a provider of competitor air travel data, from Ventiga Capital in a deal valued at over $500 million.

According to an announcement, Infare is the partner of choice for airlines demanding the highest quality competitor air travel data source to support their growth. Combining OAG’s existing data solutions with airfare data, according to the announcement, “creates a compelling proposition for customers who can get a broader picture of supply and demand.” This enables customers to forecast resources, evaluate travel demand and competition, and build more complex and innovative models to drive revenue and profitable growth.

Phil Callow, CEO of OAG, said the increasing dynamism in global travel and technology is fueling a need for more sophisticated, granular data to understand, manage and unlock growth in air travel. The acquisition of Infare, he said, “strengthens our ability to deliver consistent and accurate information across the wider supply and demand value chain. Together, we are enabling new and existing customers to thrive and innovate ahead of their counterparts.”

Nils Gelbjerg-Hansen, CEO of Infare, said, “Our technology platform, data sets, and intelligence software complement OAG’s and will greatly benefit customers worldwide.”

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Both management teams will continue in the combined company and will retain a shareholding, with fresh backing provided by Vitruvian Partners.

Image: Courtesy of Infare