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Southwest to Offer Free WiFi to Loyalty Members

Benefit will begin Oct. 24

Written by:

Dan Booth

Published on:

Southwest airliner
Image: Shutterstock

Southwest Airlines that members of its Rapid Rewards loyalty program will get free unlimited WiFi through a new collaboration with T-Mobile. According to an announcement, Southwest will be the largest domestic airline to implement free WiFi on every flight this year. All members, regardless of their wireless provider, will be able to access free WiFi for the duration of their flight.

Tony Roach, chief customer and brand officer, said, “We’re pleased to partner with T-Mobile to bring free WiFi to all Rapid Rewards Members.” He continued, “This is part of our ongoing commitment to elevate the cabin experience, with free WiFi being just one of the many enhancements customers will see in the months ahead.”

Mike Katz, president of marketing, strategy and products at T-Mobile, said, “We’re excited for Rapid Rewards Members to experience free in-flight WiFi from takeoff to landing – no strings, no surprises.”

Recently, according to an announcement, Southwest tested free fleetwide WiFi for Rapid Rewards members and the results showed a strong customer satisfaction score from those customers who used free WiFi.

Categories: News | News | TechnologyTags: Air Travel | News | Technology

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