Sabre has announced it will launch NDC content for Air India. With the introduction of NDC, according to the announcement, offers through Sabre will enhance the way Sabre-connected travel agents shop, book and service Air India reservations. Sabre’s NDC capabilities, a core component of its multisource content platform, said the announcement, will provide agencies with rich content and real-time offers from Air India, ultimately giving travelers greater transparency, choice and flexibility.

Sabre and Air India already have an agreement in place to distribute Air India’s traditional content, both in India and globally. With the launch of NDC offers through Sabre, said the announcement, Air India aims to further optimize its distribution strategy, providing travel agencies with a broader range of real-time offers.

Nipun Aggarwal, chief commercial officer, Air India, said: “By continuing to enhance our partnership with Sabre, we’re able to advance our NDC journey to meet the evolving needs of travel agencies and passengers, providing an enhanced experience.”

Kathy Morgan, senior vice president of product management, distribution experience, Sabre Travel Solutions, said India is a key market for Sabre and for the travel industry overall as it fuels increased demand for travel. It’s important, she said, “that the airline can distribute its NDC content easily to third party sellers and, in turn, that travel agencies can shop, compare, book and service multiple types of air content to provide the travelers they serve with a compelling experience.”