Sabre Corporation announced the launch of British Airways’ NDC content in Sabre’s travel marketplace. Sabre-connected travel agencies worldwide can now shop, book and service NDC offers alongside traditional options.

By activating NDC through Sabre, said the announcement, agencies will seamlessly manage British Airways’ offers and orders via Sabre Red 360, Sabre Red Launchpad, and the Sabre Offer and Order APIs. Sabre’s multisource content strategy, said the announcement, enables NDC content to integrate smoothly with traditional options, providing a unified shopping experience that simplifies workflows and enhances productivity.

Colm Lacy, chief commercial officer for British Airways, said the integration “will open up even more ways for agencies to search, book and service our offers, all while providing a more personalized experience for customers across the globe.”

Kathy Morgan, senior vice president, distribution experience, Sabre Travel Solutions, said the partnership with British Airways “demonstrates our commitment to building a modern travel marketplace where agencies have access to the most comprehensive content portfolio available.”