Business transient revenue per available room (RevPAR) at Hyatt Hotels Corporation was down 1% in the fourth quarter of 2025 compared with the same period in 2024, mainly due to weaker performance in select service properties. Full service hotels saw low single-digit growth internationally in that segment, while group RevPAR rose 3%.

Joan Bottarini, CFO, said Hyatt is hearing “positive feedback” about intent to travel from group and corporate customers. Group booking pace for full-service hotels in the US in 2026 is up mid-single digits from the prior year, according to executives.

In other results:

• World of Hyatt, the company’s loyalty program, expanded to over 63 million members, up 19%, with these members accounting for nearly half of total occupied rooms, and room nights from members staying 50-plus nights rising 13%.
• There was 7.3% net rooms growth (6.7% excluding acquisitions), marking the ninth consecutive year of industry-leading expansion, according to Hyatt. A  record development pipeline of approximately 148,000 rooms is up more than 7%.
• The company had the strongest signing year in five years, with 50% occurring in new markets. New brands (Unscripted by Hyatt, Hyatt Studios, Hyatt Select) made up nearly two-thirds of US signings, and Greater China saw select service brand signings up more than 50%.

Mark Hoplamazian, CEO, said the 6%-7% net rooms growth guidance is “organic,” and recent signings reflect strong momentum in new and conversion-focused brands such as Hyatt Select, Hyatt Studios and Unscripted by Hyatt.

Commenting on AI-enablement projects, Hoplamazian said, “We now have longitudinal data over a couple of quarters which clearly demonstrate that the booking conversion rate and the total revenue being generated through the native intent-based search capabilities that we built into hyatt.com are having a positive impact.”